Logo | Signages | Business Stationery | Infographics | Social Media Templates | Website Design

Brand visual identity design for SUM, a hidden gem in Jaipur where every detail whispers tranquility and warmth. The handwritten Hindi script in the logo infuses a personal and Indian touch, inviting guests to embark on a journey of discovery and connection. Inspired by the natural beauty of its surroundings, the earthy color palette envelops visitors in a sense of calm and authenticity. The imperfect 3 layered circles in the logo shows the beauty of hand made things and denote the 3 aspects of their philosophy – Unlearn, Nourish & Live.